Review · SALEM WITCH HISTORY
Salem: Boos and Brews Haunted Pub Crawl
Salem at night is a special kind of spooky. This 2-hour haunted pub crawl turns Salem’s historic streets into a walking storybook, with eight haunted stops and breaks at real local bars. I especially like how the guide connects scary lore to what you can actually see on the sidewalks, then gives you time to hang out in inviting pubs.
My second favorite part is the bar time itself, including a stop at Mercy Tavern where the stories lean into Salem’s bootlegging legends. You may also get the chance to play drinking games and sip a Devil’s Touch-style cocktail, which makes the group feel like you’re out with friends rather than stuck on a lecture. The one drawback to plan for is simple: drinks and tastings cost extra, so bring cash, and expect to spend more than the $30 ticket.
In This Review
- Key highlights you should know
- A 2-hour Salem walk that mixes pubs and ghost storytelling
- Where the tour starts at East India Square fountain
- Eight haunted locations plus up to four pub breaks
- What you will experience at Salem bars like Mercy Tavern
- The ghost stories: witchcraft, murder, and secret tunnels
- Price and value: is $30 a good deal?
- Timing, walking comfort, and how to pace yourself
- Who should book this, and who should skip it
- Practical tips so your night stays fun, not stressful
- Should you book Salem: Boos and Brews Haunted Pub Crawl?
- FAQ
- Where do I meet the guide?
- What time should I arrive?
- How long is the tour and how long are stops?
- How much does it cost?
- Are drinks included in the tour price?
- What ages is the tour for?
- Do I need ID?
- Does the tour run in bad weather?
- Is smoking or video recording allowed?
- How many haunted locations and pubs will I see?
Key highlights you should know

- Up to four pub stops in about two hours with 15 minutes to 1 hour at each location
- Eight historic, haunted locations total, including four pub visits
- Mercy Tavern is a common anchor stop tied to bootlegger ghost lore
- Drinking games and a Devil’s Touch-style cocktail may be part of the fun
- Lantern-led meet-up at East India Square, right by the fountain
A 2-hour Salem walk that mixes pubs and ghost storytelling

This is the kind of Salem activity that works even if you do not want another museum hour. The format is straightforward: you walk through town with an experienced guide, hear researched ghost stories between stops, and then get a real break at a bar. In practice, it’s the fastest way to see more of Salem’s atmosphere in one evening.
The time structure matters. You typically spend 15 minutes to one hour at each destination, which keeps things moving without turning every stop into a quick photo and shuffle. On a short itinerary like this, that balance is what makes it feel fun instead of rushed.
I also like that the tour is built for social energy. You are not just standing around at landmarks. You are meeting other people, chatting at bars, and staying part of the group while the guide keeps the momentum.
Where the tour starts at East India Square fountain

You meet your guide at East India Square, right in front of the fountain. Your guide wears a black US Ghost Adventures t-shirt and carries a lantern, so you can spot them quickly. Arrive 15 minutes early so the group can start together.
This matters more than it sounds. Salem evenings can get busy, and tight start times make it harder to regroup if anyone is late. If you like an easy start, show up early, do a quick bathroom check nearby, and get ready for a walking night.
The tour runs in typical New England fashion: rain or shine. Dress for the weather and bring layers, because you will be outside moving between stops.
More filed under Ghost Walks and Haunted History in Salem
Eight haunted locations plus up to four pub breaks

The core promise is 8 historic, haunted locations, with 4 of them being pubs. In other words, you get a story-heavy route, but you are not stuck with only one kind of stop. The haunted locations happen between the bar breaks, so you get a steady rhythm of walk, story, drink, walk, story.
The exact pubs and haunted locations can change. The tour may include popular places like Rockafellas, Village Tavern, and Mercy Tavern, and it can also include other haunting spots depending on season and availability. Plan for variety rather than expecting the same exact list every night.
Here’s how the pacing usually feels when you put it all together:
- You start at East India Square and begin walking to your first haunted stop.
- You then hit a watering hole for a proper break.
- Between pubs, you stop at haunted locations long enough for the guide to tell the story and for you to look around.
- You finish the evening with final bar time, depending on the day’s flow.
If you are the type who hates hurry, the good news is that the schedule includes time at each venue, not just a quick “check in and go.” Still, it is a two-hour tour, so you cannot plan on hanging out for long stretches at one bar.
What you will experience at Salem bars like Mercy Tavern

The drinking stops are the heart of the night, and they come with a built-in vibe. The tour description calls out a stop at Mercy Tavern, including tales connected to bootleggers. That kind of story hook makes it more than just a bar stop, and it gives you something to look for while you are there.
You may also get bar-style activities like drinking games paired with a cocktail such as a Devil’s Touch. If you like group energy, these moments are where the tour tends to feel most social. If you prefer calmer drinking, you can still participate in a low-key way, and your guide will keep things moving either way.
One practical point I would not ignore: drinks and tastings are not included. That means you should bring extra cash and plan your budget beyond the $30 ticket. If you want beer only, it can be fairly controlled. If you want cocktails at every stop, the total can climb fast.
Also, you must have a valid ID to buy alcohol. The tour allows an ID card or a copy for general needs, but the requirement to purchase alcohol is a must. If you are on the fence about drinking, still bring your ID so you are not scrambling at the bar.
The ghost stories: witchcraft, murder, and secret tunnels
The stories are a big part of why this works as an activity, not just a drink crawl. Highlights include tales of witchcraft, murder, and secret tunnels, told by an experienced guide with researched and authentic ghost stories.
What makes it fun is that the guide is not only telling folklore. They’re usually tying the story to what you can see and the locations you are standing on. That gives the spooky content context, so you are not just hearing random scary lines.
The tour also leans into the Salem theme where history and legend blur. You will hear about witchcraft and the darker side of the town’s past, but you will also experience the lighter side through bar conversation and group camaraderie. It is the right mix for most people: spooky enough to feel themed, casual enough to feel like an actual night out.
If you care about storytelling style, the reviews point strongly to guides who know their material and keep the group engaged. Names that show up repeatedly as standout guides include Jena, Mason, Andy, Bella, and Bob. Across the board, the praise centers on how they combine entertainment with clear facts and a friendly hosting vibe.
Price and value: is $30 a good deal?

At $30 per person for a two-hour guided experience, the value is all about what you get for the ticket price. You are paying for:
- an experienced guide
- researched ghost storytelling
- a route that hits 8 haunted locations and 4 pub stops
- taxes and fees included
What you are not paying for is the drinks. So the ticket is the storytelling and the structure, not a free bar tab. That is normal for pub crawls, but it is important for budgeting.
In my view, this is good value if you want one guided night that does several things at once. You get walking context, social time, and a curated selection of Salem bars. If you just want to hop from one bar to another on your own, you could save money. But you would miss the guided stories and the shaped pacing.
A smart approach: decide in advance what your drink plan is. For example, one drink and a snack, or a couple of drinks and you treat the cocktail game as optional. That keeps you from overspending just because you are having fun.
Additional Drinking Tours on the review pile in Salem
Timing, walking comfort, and how to pace yourself

Even though this is “just” a two-hour tour, it is still a walking route. Bring comfortable shoes and plan for nighttime sidewalks. If you run cold easily, consider warmer layers because you may be outside between stops for short stretches at a time.
The tour is also designed with flexibility. You can expect between 15 minutes and one hour at each destination, and the schedule can vary based on the day of week and season. That range is key because it protects the experience from feeling like a speed-walk.
You should also think about how alcohol affects your pace. The tour is fun, but you are moving between locations, so drink slowly and keep hydrated. If you are playing drinking games, you will likely feel the pace change. Make sure you are comfortable with that before you start.
Finally, no hotel pick-up or drop-off is provided, so you will be walking or getting to the meeting point on your own. East India Square is your anchor, so set that as your starting point in your head for the evening.
Who should book this, and who should skip it

This tour fits best if you want:
- a guided way to see Salem at night
- ghost stories with a bar social component
- an experience that is not a long, sit-down history program
It is also a great option for solo travelers, because people tend to connect during the walk and at the pub stops. Some guides also build group energy, which is why the “host” style of storytelling shows up so often in the positive feedback.
It is not suitable for people under 21, and it includes rules like no smoking and no video recording. It also lists wheelchair accessible, yet notes that it is not suitable for people with mobility impairments. If mobility is a concern for you, treat that as a signal to check directly with the operator before booking.
If you are someone who gets uncomfortable around drunk energy or loud group games, you might want a different kind of tour. This one is structured around pub time and social interaction, even though the ghost stories are the reason you are there.
Practical tips so your night stays fun, not stressful

A few small things make a big difference on a Salem pub crawl.
First, bring your ID. You need it if you plan to buy alcohol, and the tour specifically requires a valid ID for purchasing. If you are not sure whether you will drink, still bring it, because having it on hand keeps you from getting stuck at the first bar.
Second, dress for weather and for walking. Even if it is not freezing, you will feel the wind while you are moving between stops. A hat and a light layer can make the difference between enjoying it and counting minutes until you warm up.
Third, arrive early at East India Square. The guide is easy to spot once you know the cues, lantern in hand and black t-shirt, but you still want the group to start together.
Fourth, remember the rules: no smoking and no video recording. If you like filming, plan on a few quick photos only if your phone policies allow it, because the tour explicitly bans video recording.
Should you book Salem: Boos and Brews Haunted Pub Crawl?
Book it if you want a Salem night that mixes ghost storytelling with real bar time in a tightly planned two hours. The best reason to say yes is the structure: eight haunted stops, up to four pubs, and a guide who keeps the group engaged. It is a great fit if you want spooky atmosphere without committing to an all-evening museum slog.
Skip it if you dislike drinking games, you do not want alcohol added to your budget, or you need long seated breaks. Drinks are not included, and the pace is built around walking plus periodic bar time, not lingering.
My final take: if you want Salem in one evening, with stories that actually connect to the places you walk through, this is a strong choice.
FAQ
Where do I meet the guide?
Meet your guide at East India Square, right in front of the fountain. The guide will be wearing a black US Ghost Adventures t-shirt and carrying a lantern.
What time should I arrive?
Please arrive 15 minutes before the tour start so you can get checked in and start with the group.
How long is the tour and how long are stops?
The tour lasts about 2 hours. You can expect to spend between 15 minutes and one hour at each destination.
How much does it cost?
The price is $30 per person.
Are drinks included in the tour price?
No. Drinks and tastings are not included, so bring extra cash if you plan to order.
What ages is the tour for?
It is not suitable for people under 21.
Do I need ID?
Yes. You must bring a valid ID to purchase alcohol. A copy is accepted for ID, but alcohol purchases require valid ID.
Does the tour run in bad weather?
Yes. Tours run rain or shine, so dress for the weather.
Is smoking or video recording allowed?
Smoking is not allowed, and video recording is not allowed.
How many haunted locations and pubs will I see?
You will visit 8 historic, haunted locations in total, including 4 pub stops.
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